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Welcome To The Business Of Wholesaling Newsletter!

Every week, we’ll be sending you strategies, tactics, and tools used by successful wholesalers and we’ll cover any important market insights and news in the industry.

Here’s what we got for you today:

• 3 Rules To Master As A Brand New Wholesaler

• No Such Thing As Wasted Work

• How to Go from Zero to 100 Deals

All-In-One App For Wholesalers And Investors

On August 26th, we’re hosting a webinar with the folks from FlippBidd.

Here’s FlippBidd in a nutshell:

FlippBidd is an app where real estate investors/wholesalers can upload off-market/private deals and showcase them to thousands of investors. They can also find off-market/private deals from wholesalers and sellers, connect with them seamlessly via in-app messaging/call features and negotiate directly.

Additionally, with FlippBidd's "One Touch" they can pull property reports and comps of any property in the United States in just a matter of seconds and request Pro-Services such as a loan.

Pretty cool, right? Make sure you reserve your seat using the link below so you don’t get locked out of the Zoom room when the time comes.

3 Rules To Master As A Brand New Wholesaler

If you’re fairly new and still getting your feet wet in wholesaling, here are 3 rules to master when it comes to deal analysis.

The 70% Rule

You should aim to buy a property at 70% of its ARV, minus any repairs it needs. 

For example, if a property is $100,000, don’t pay over $70,000. If the property needs $30,000 worth of repairs, don’t pay over $40,000. 

The 1% Rule

This rule will help you determine a property’s monthly rent. You can use it to determine the cap rate. 

If we take the example property from above, we’re sinking $70,000 into this property. So that means it has to be at least $700 or more. 

This will vary depending on your market as well, but once you start developing expertise for your market, you can adjust.

Maximum Allowable Offer (MAO)

Your MAO is the maximum amount you can pay for a property and still bring in profits. 

The formula is generally:,

MAO = ARV - Commissions - Closing Costs - Renovation Costs - Holding Costs - Your Profit

No matter what number you decide on, it's a rule of thumb to pull out of the deal when you reach it.

If you go beyond this price point, the numbers don’t work. 

Practice running the numbers on a couple deals a week until you get used to the process.

No Such Thing As Wasted Work

There is no such thing as wasted work. 

I got this concept from entrepreneur and speaker, Myron Golden. Myron says all work works. Work that isn’t working for you is technically working on you.

And the goal is to stick with it long enough until you become the person for whom the work works for. 

That’s the challenge of entrepreneurship.

We’ve all been there when we had no idea whether all the hours we’ve spent are gonna work out or not. That’s just the price we pay for the opportunity.

One thing is for certain… you can’t succeed if you quit. (Don’t bring that mentality to the casino though)

That’s also the challenge of personal growth. Letting the thing you’re working on work on you until you become that person. 

There’s a lot of fear-mongering going on in the real estate industry. But the reality is, no one knows what’s gonna happen.

Just stick to the data and keep working your leads. Operate like you’re in your own bubble and drown out the outside noise.

The Roadmap to Wholesaling Success: How to Go from Zero to 100 Deals

For many wholesalers, the early months can be challenging.

You spend countless hours researching, making calls, and walking properties, only to come up short.

This struggle is all too familiar—an obstacle that almost every successful wholesaler has faced.

The good news? You can overcome it and thrive in this industry.

With the right strategies, it’s possible to go from months of frustration to closing over 100 deals in just a year.

The secret to success isn't simply working harder; it's about working smarter.

By building scalable systems, mastering your market, and developing habits that allow for consistent growth, you can move from beginner to expert in record time.

The Power of Consistent Action

One of the biggest misconceptions in wholesaling is that you need to hit a home run on every deal.

But success in wholesaling is less about landing the biggest deals right away and more about consistent action. Whether it's making calls, following up on leads, or submitting offers, deliberate steps every day are key.

Tracking daily activities and focusing on the process, not just the outcome, helps build momentum.

Over time, these small, consistent actions create a pipeline full of potential deals.

Build a Reliable Team to Scale 

As your business grows, it becomes clear that you can’t do everything yourself.

Many new wholesalers try to manage every aspect of their business—from finding deals to closing contracts.

However, wholesaling is about scaling, and scaling requires a team.

Building a reliable team allows you to delegate tasks, such as managing leads and handling paperwork, while you focus on higher-level activities like negotiating deals and networking.

This shift frees you from the bottleneck of doing everything alone and accelerates growth.

Know Your Market Inside and Out 

The importance of market knowledge cannot be overstated.

It’s not just about finding distressed properties—it’s about mastering the local market.

Understanding the numbers—ARV (After Repair Value), repair costs, rental rates, and more—gives you a competitive edge and allows you to make quick, informed decisions on deals that others might overlook.

Mastering your market means understanding both the big-picture trends and the granular details.

Know the neighborhoods, understand the buyers and sellers, and make it a habit to stay on top of the latest data.

Implement Systems and Automation 

Implementing systems to automate parts of your business can be a game-changer. Using CRM (Customer Relationship Management) software to track leads, automate follow-ups, and manage your deal pipeline ensures that no opportunity slips through the cracks.

Automation allows you to focus on what matters most—closing deals and growing your business.

Follow Up Until You Close 

Most deals aren’t closed on the first interaction.

In fact, the majority of deals often result from persistent follow-up.

Many wholesalers make the mistake of moving on too quickly when a seller isn’t immediately ready to sign a contract. However, timing is everything, and many sellers need time to make a decision.

The key to closing more deals is simple: follow up relentlessly.

Whether it’s through calls, texts, or emails, staying top of mind for your leads will put you in a position to close the deal when the timing is right.

Work Smarter, Not Harder 

Perhaps the most important lesson in scaling a wholesaling business is that it’s not just about grinding—it’s about smart strategies and efficiency.

By implementing scalable systems, building a reliable team, and consistently taking action, you can close more deals without burning out.

Track your daily actions, build a team that supports your growth, master your market, automate where possible, and stay persistent in your follow-up.

With the right mindset and strategy, you can achieve extraordinary results in your wholesaling business.

“Get the F– off my porch!”

Watson Saintsulne stopped by for an episode of the Business of Wholesaling podcast and had an incredible story about his first deal in real estate.

Watson got into wholesaling full-time during the pandemic and had a few VAs working for him. But he was struggling. 

For the next 3 months, Watson got zero deals done. But one fateful day, his VA managed to get a promising deal on the table. It was a tired landlord who owned several properties in Philadelphia and he was looking to get rid of one property.

The only problem? It was squatter occupied.

Watson was up to the challenge. He got the property under contract for $30,000 with an ARV of about $90,000. And he decided to go meet this “squatter”.

He pretended to be a home inspector who was hired by the “owner” of the property and when he knocked on the door…

The guy pulls up his shirt, flashes a gun, and tells Watson to get the F– off his porch.

Two weeks later, Watson sold the property to an investor. 

If you want to listen to the full story and hear about some other gold nuggets, hit the link below.

 If you have a inspiring or crazy story from your time in wholesaling, send us an email at [email protected] to be featured!

Thanks for reading this week’s issue of the Business of Wholesaling. 

We’ll be back next week with more marketing & sales strategies, market insights, and other advice you can use to grow your wholesaling business. 

See you next week.

Team Business of Wholesaling