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Welcome To The Business Of Wholesaling Newsletter!

Every week, we’ll be sending you strategies, tactics, and tools used by successful wholesalers and we’ll cover any important market insights and news in the industry.

Here’s what we got for you today:

• Close More Sales By Doing This

• Your #1 Job As A Leader

• Escape The Fear-or-Famine Cycle

Black Friday Sale On Leads!

Leadzolo is hosting their annual Black Friday sale and they’ve outdone last year.

Instead of nationwide leads, you save 50% on statewide leads. Coming out to $75 per lead.

On top of that, you have $1 minimum bids on nationwide MLS leads! Absolutely bonkers.

You need to be an active Leadzolo client with funds in your wallet to participate in this deal.

If you’re a current Leadzolo client, all you have to do is log in to your account and place bids as normal.

But if you’re not, you only have until 12/4 to book a call with their team. The final days of the promotion (12/5-12/8) will be exclusive to clients and no new customers can be onboarded.

The doors to this deal opened at midnight and is currently live. Investors are already scooping up leads.

Don’t miss out!

Close More Sales By Doing This

Closing at a higher clip doesn’t always mean getting better at persuasion, negotiating, or pitching. Those things help, but there may be a better way to put more money in your bank. 

So how can you close at a higher rate without becoming the next Jordan Belfort or Grant Cardone?

Sometimes you already have the deal in the bag. The only thing stopping you are the terms. 

For example, if the seller is firm on a price you can’t agree to, but you know the property is a good deal…

Two possible strategies to help you close the deal are owner-financing or novation. 

And that’s the key to closing at a higher rate. Have multiple exit strategies available. 

I recently spoke to a wholesaler who closed 3 deals this month out of 12 leads. That’s 25%.

All 3 deals were under different strategies. She has 1 novation, 1 flip, and 1 wholesale deal. But if her only option to the seller was a traditional cash offer, she’d only have 1 deal closed. 

In this section, we’re gonna talk about 3 owner-financing options you can creatively use to close deals. 

1. Straight owner-financing

This one is the most basic type of owner-financing. You’re essentially making the seller the bank. Instead of paying the bank a down payment and mortgage until the house is paid off, you’re putting the seller in that position. Interest will have to be negotiated, but sometimes you can get 0%.

2. Sub-to financing

This is where you go in and take over payments on an existing loan. Maybe the seller is behind on their mortgage but you realize the property is worth more than their loan. So you take over their payments, the seller deeds the house to you and avoids a massive credit hit.

3. Sub-to hybrid

As the name suggests, this is a combination of sub-to financing and owner-financing. You take over loan payments while paying the seller a spread for the retail value. 

For example, if a seller has a mortgage for $100,000, but they want $150,000 for the house… you take over payments for their loan and pay the seller your balance of $50,000 over X years. The bank doesn’t care as long as they get a check and the seller makes their spread. 

4. Lease option

This is the most straightforward option here. You lease property from a seller and pay the monthly installments while securing the option to buy. Note the word option here. You don’t have to buy at the end of your lease agreement. 

While you have the lease, you can find someone else to take over your lease payments at a higher rate and sell them your option to buy. This is called a sandwich lease. 

There’s an array of creative options available to you. So instead of reading 100 more sales books, add some new closing options to your arsenal. 

Your #1 Job As A Leader

The hallmark of a great leader is loyal team members. 

That loyalty is earned. And it’s not because of your title or because you cut their check every 2 weeks. 

If you’ve worked a few different jobs in your life, maybe you’ve had bosses that you actually looked up to. And others you just said yes to so you can collect a paycheck. 

The ones you looked up to probably did a good job of capturing your heart and mind. They got you sold on the vision of the business.

You also don’t need to be the most charismatic person. Look at Elon Musk, he doesn’t exactly ooze charisma. 

But the man knows how to sell a vision. Tesla, SpaceX, Tesla Energy, PayPal, etc - his track record speaks for itself. 

That’s what you need to do as a leader if you want to build a great team. Most importantly, a great team who will stick with you.

Let’s face it, a lot of A-players will outgrow their environment and that’s why they leave. That’s how a lot of us misfits are where we are now. 

But if you get them sold on the vision, they’ll stay on the train.

To do this, your vision can’t be selfish. It needs to be greater than just making money.

It needs to give your team members the opportunity to shine and bask in the success. 

That’s how you capture their hearts and minds. When you’re able to do that, your team will stick with you through all the adversity…

And clink champagne glasses with you when you’re on the other side.

Escape The Fear-or-Famine Cycle

Every wholesaler has been there.

One month, you’re on top of the world, locking up deal after deal. The next month… crickets. The leads dry up, the phone stops ringing, and you’re left questioning if the market has turned its back on you.

That "feast or famine" cycle? It’s not just frustrating, it’s exhausting.

But here’s the truth. Consistency isn’t luck. It’s a system. And you can build it.

The problem is that most wholesalers treat marketing as a one-and-done effort. You launch a big direct mail campaign, blitz cold calls, or go all-in on Facebook ads. When it works, you close deals, celebrate, and then take your foot off the gas.

But here’s the catch. When you stop marketing, your pipeline stops too. And when the pipeline stops, so does your income.

The key to escaping this cycle? Never stop feeding your pipeline.

Marketing isn’t about short bursts of energy, it’s about creating a steady and reliable engine that runs on autopilot. Plan ahead and schedule weekly postcards to land like clockwork. Make sure someone is cold-calling every day.

Layer your strategies so they reinforce each other. While SMS campaigns are going out, your online ads should be working quietly in the background.

It’s not about picking one method, it’s about combining them to keep leads flowing consistently.

And don’t overlook automation. The right tools, like a good CRM, can make all the difference. Set up automated follow-ups to nurture leads, even when you’re too busy to think about it. Use reminders and workflows to ensure no deal slips through the cracks.

With the right system in place, your business keeps running even when you’re focused on closing deals.

Consistency creates predictability. Predictability builds confidence. And confidence allows you to grow.

Commit to a system that runs every day, without fail. When you do, you’ll stop wondering where your next deal is coming from and start focusing on scaling your business.

2025 Prediction: A Surge of Self-Serve CTV Buyers

• Roku predicts 2025 will be a big year for self-serve CTV

• Roku Ads Manager makes CTV advertising easy

• Target your audience, optimize campaigns, and drive performance

Discover CTV performance on Roku

Thanks for reading this week’s issue of the Business of Wholesaling. 

We’ll be back next week with more marketing & sales strategies, market insights, and other advice you can use to grow your wholesaling business. 

See you next week.

Team Business of Wholesaling