Crazy News About TCPA

PLUS What You’re Really Selling When Door-Knocking and What Top Performers Focus On

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Welcome To The Business Of Wholesaling Newsletter!

Every week, we’ll be sending you strategies, tactics, and tools used by successful wholesalers and we’ll cover any important market insights and news in the industry.

Here’s what we got for you today:

  • What You’re Really Selling When Door-Knocking

  • Crazy News About TCPA

  • What Top Performers Focus On

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What You’re Really Selling When Door-Knocking

I think everyone should try door-knocking at least once in their life. It’s a humbling and interesting experience. 

I respect door-to-door salespeople. If I get a solid pitch, I’m probably gonna bite. But that’s why they say salespeople are easy to sell… I guess.

But if you’re door-knocking for wholesaling, make sure you don’t sell the wrong thing.

Newer wholesalers might think that you’re selling the service. Speed and convenience. Cold hard cash.

No.

What’s the rush?

The only thing you’re selling on your first initial contact with door-knocking – is yourself. 

Don’t dress too nice. Polo shirt and pants are fine. This is a casual interaction.

If you can end the interaction by getting permission to take photos of the property inside and out, that’s a win. There’s no need to try to submit an offer or get a number on their front porch. 

Another thing is, don’t tell them what’s wrong with the property. They know what’s working and not working. Don’t insult them.

Just ask qualifying questions as you would and take notes. 

If you can find common things to talk about while you’re going through the house, do it. It’s a part of selling yourself. 

Also one last NLP-ish thing to keep in mind. Be mindful of not calling the house or property a “home”. We want to keep their mindset off of that. 

A home has attachment. We want them to think of detaching from the idea of a home to more of a property or asset to sell. 

Happy knocking, and don’t take things personally.

Crazy News About TCPA

We were all expecting the hammer to drop on January 27th with TCPA.

A lot of REIs were nervous about the new regulations coming into effect. All signs were pointing to it happening as well.

But in a wild turn of events, the courts delayed their ruling for another year.

In other news, the one-to-one rule, stating that all lead generators need to get prior express consent to contact a lead – that rule has been struck down. 

This was the FCC’s attempt to limit robocalling and discourage people from using automated technology.

If this ruling were to pass, it would’ve drastically affected the way lead generation is conducted.

But for now, everyone can carry on as usual. 

What Top Performers Focus On

This segment is in honor of the Philadelphia Eagles making it to the Super Bowl.

I know we’re going to get our revenge against the Chiefs. I feel it. I will manifest it.

Anyway, our wide receiver AJ Brown went viral for a book that he carries with him at all times and reads in between plays. It’s a book called Inner Excellence by Jim Murphy. 

Of course, I had to go ahead and grab it on Amazon to see what it was about. I’m still making my way through the book, but I’ll share one eye-opening insight here. 

This is something that I had to learn the hard way, and maybe it’ll give you some perspective on your current work. 

What is the main reason we want to win?

Is it for the money? The status? The resources? The freedom?

Or is it simply so we can have great moments in our lives that we can experience with fiery passion?

These moments are what Murphy calls “sacred moments”. And these sacred moments start in our hearts. It’s the experience of leading with our hearts and living true to our values. 

According to Murphy, top performers aren’t piling pressure on themselves. They know that will hinder their performance.

So instead of focusing on external results (the results of their performance), they focus on who they are and what they’re about.

Truly learning about yourself is the most meaningful work you can do, especially when it comes to performance. 

Sometimes this comes at the sacrifice of pride and status. But the reward is growth and experience. 

Thanks for reading this week’s issue of the Business of Wholesaling. 

We’ll be back next week with more marketing & sales strategies, market insights, and other advice you can use to grow your wholesaling business. 

See you next week.

Team Business of Wholesaling