In partnership with

In partnership with

You’re receiving this newsletter because you’re a subscriber to Leadzolo’s mailing list. If you want to unsubscribe from the weekly tips and insights, click here.

Welcome To The Business Of Wholesaling Newsletter!

Every week, we’ll be sending you strategies, tactics, and tools used by successful wholesalers and we’ll cover any important market insights and news in the industry.

Here’s what we got for you today:

• Customer Service Before Sales

• Always Be The Buyer

• Avoiding Common Mistakes When Scaling (And How to Fix Them)

2025 Prediction: A Surge of Self-Serve CTV Buyers

Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.

Discover CTV Performance on Roku

Customer Service Before Sales

The conventional advice in wholesaling is to make as many offers as possible because that’s how you’ll make more money.

Of course, there’s truth in that but it can be taken out of context. 

Making as many offers as possible doesn’t necessarily mean making offers as fast as possible. 

If we take the analogy that relationships are like a bank account, we know we need to make a few deposits before the withdrawal. The withdrawal in this case is our offer. Usually, it’s going to be lower than what the seller expects, so it’s going to be a significant emotional withdrawal. 

Especially with bigger deals, you’re just killing the deal for yourself by rushing.

The alternative is to operate from a customer service mindset first. Go through the usual motions, ask about the property, get their motivation, etc.

On the next call, you can ask them how they originally planned on selling their property and why? Maybe they heard one of their neighbors down the street did something and got this price and think it’ll 100% translate to their own property.

This is giving you ammo when it’s time to turn on your sales mindset. You can talk to them a little more about their situation if they’re distressed. You’d be surprised by how many people just want someone to listen to them.

But you’re making deposit after deposit. And when it’s time to turn on the sales mindset, you’re ready to make the withdrawal. Because of your great customer service first, they’ll be more open to your offer. 

Work every lead. But it doesn’t necessarily mean you have to churn and burn through every list as quickly as possible. 

Always Be The Buyer

Business coach Dan Sullivan has a great philosophy for his entrepreneur clients.

Always be the buyer.

What does this mean? It means that in every situation you’re in, you should be the one buying not selling. You should be doing the qualifying, not trying to win anyone over.

At the end of the day, the buyer can reject the seller. Not the other way around. 

Dan Sullivan also believes in the freedom of relationship. This means you get to choose the people you want to work with. This includes the people you hire and the sellers.

We’ve heard stories of wholesalers engaging in drawn-out back-and-forth battles with sellers to get a deal done. Tons of time wasted, constant price changes, and at the end of the day – the juice was not worth the squeeze. 

Profit is not just profit. You’re expending time, energy, and other resources. So you have to make sure it’s worth your while.

You do this by being the buyer. Reject anything that is not in line with your vision and your standards. 

They say you learn more about a leader by what they say “no” to than anything else. 

Make sure you’re a good example of the type of leader you want to be. 

Avoiding Common Mistakes When Scaling (And How to Fix Them)

Scaling your real estate wholesaling business is one of the most exciting milestones you'll hit.

You’ve put in the hours, hustled for deals, and now it’s time to level up. But here’s the thing… Scaling isn’t as simple as just doing more of the same. Without a plan, it’s easy for things to go off the rails.

You don’t want to wake up one day overwhelmed by chaos, losing deals, or watching your budget disappear faster than you can blink.

I’ve been there, and trust me, it's frustrating.

So, let's talk about the common mistakes wholesalers make when scaling and more importantly, how you can avoid them.

Mistake #1: Not Setting Up Systems Before You Need Them

When you’re just starting, you’re probably juggling everything yourself. It’s manageable because you’ve got a handle on it all.

But when your business starts to grow?

That’s when things can start slipping. Suddenly, you’re losing track of leads, missing follow-ups, and scrambling to stay on top of the paperwork.

The secret to scaling smoothly is creating systems before you’re drowning in work. Whether it’s a CRM for managing your leads or automated reminders for follow-ups, putting these systems in place now will save you a lot of headaches later.

Think of it like laying the foundation for a house. Strong systems will hold up your business when the workload increases.

Mistake #2: Hiring Too Fast (or Hiring the Wrong People)

Scaling usually means hiring. And when you’re in growth mode, the temptation to hire quickly is real. But rushing to bring people on board without really thinking about what roles you need can backfire.

It’s not just about filling seats, it’s about finding the right people who can grow with you.

Take a minute to map out what your business really needs before hiring anyone. Maybe you need help with admin tasks, or maybe it’s marketing. Be specific about what each role is responsible for.

Start with people who fill the gaps in your skills, not just anyone who looks good on paper.

The right team will help your business thrive; the wrong one will slow you down.

Mistake #3: Letting Lead Generation Slip Through the Cracks

Here’s a classic trap: you’re scaling, things are going well, deals are closing left and right and then suddenly, your pipeline dries up.

Why?

Because you got so caught up in managing the deals you had that you stopped focusing on generating new ones. It happens more often than you think, and it’s a tough spot to be in.

Make lead generation a non-negotiable part of your business, no matter how busy you get.

Automate it when you can. Use whatever tools are available. Leverage PPC, cold calls, direct mail and always keep that funnel full. Don’t wait until you’re scrambling for deals to start ramping up your marketing again.

Mistake #4: Overextending Your Budget Without a Plan

It’s easy to get caught up in the excitement of scaling and start throwing money at new tools, bigger marketing campaigns, or a larger team. But if you’re not careful, you can end up with a cash flow problem that cripples your business.

I’ve seen it happen. One minute everything seems great, the next you’re wondering how you’ll cover payroll.

Stick to a budget that allows you to grow without risking everything. Track what you’re spending, and make sure every dollar is working for you. If something’s not delivering ROI, don’t be afraid to cut it.

You don’t have to scale in leaps and bounds. Slow and steady wins the race.

Mistake #5: Forgetting the People Who Got You Here—Your Clients

As your business grows, it’s easy to focus on processes and numbers and let client relationships slide. But those relationships are gold. Clients who love working with you will refer you to others and come back when they need help again.

Lose that personal touch, and you risk losing their loyalty.

Keep your clients at the center of everything you do. Use automation for follow-ups and touch points, but never let it feel robotic.

Celebrate milestones with them, keep the communication flowing, and always let them know they’re valued, because they are.

Keep in mind that scaling your wholesaling business doesn’t have to be stressful if you’re prepared.

By putting the right systems in place, hiring smart, keeping your pipeline full, managing your budget carefully, and staying connected with your clients, you’ll set yourself up for growth that’s sustainable and rewarding.

Save 13 Hours Weekly of Podcast Pitching with PodPitch.com

Stop wasting time – 2025 is going by fast. If you finally want to be a regular podcast guest in your industry, PodPitch.com will make it happen. Even the beehiiv team uses it!

Imagine snapping your fingers & getting booked on the exact podcasts your customers are already listening to…

With PodPitch.com, it takes 60 secs to start emailing tons of podcast hosts to pitch YOU as the perfect next guest.

• Sync your email address

• Load in your brand info

• Click "go"

Now, you've just automated thousands of personalized emails pitching YOU as the PERFECT next podcast guest. Sit back and relax as you watch the emails send out from your email address.

Big brands like Feastables, Jack Links, and hundreds more are already using PodPitch.com instead of expensive PR agencies.

PodPitch.com is so confident in their tech that they'll give you a FREE Starbucks gift card if PodPitch.com isn't the most impressive 20 minute demo you've ever seen.

Ready to make 2025 your year?

Get your FREE personalized demo by clicking here now!

Thanks for reading this week’s issue of the Business of Wholesaling. 

We’ll be back next week with more marketing & sales strategies, market insights, and other advice you can use to grow your wholesaling business. 

See you next week.

Team Business of Wholesaling