Should You Get Your Real Estate License? Opportunity Through Distress, The Ultimate Guide to Omnipresent Marketing

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Welcome To The Business Of Wholesaling Newsletter!

Every week, we’ll be sending you strategies, tactics, and tools used by successful wholesalers and we’ll cover any important market insights and news in the industry.

Here’s what we got for you today:

• Should You Get Your Real Estate License?

• Opportunity Through Distress

• The Ultimate Guide to Omnipresent Marketing

Should You Get Your Real Estate License?

This is a highly debated topic in our industry. 

Some wholesalers are super successful without a license. Some wholesalers who are super successful with a license. 

Some states like Illinois or Oklahoma severely limit your ability to wholesale unless you have a license. 

Of course, you can always double close. That’s always an option. 

But we’ll go over some of the pros and cons of getting a real estate license here:

Pros:

1. MLS access. You can run your own comps and analyze your own deals. Pretty straightforward, and probably the biggest advantage you can get with a license. 

2. Not worrying if something is illegal. You don’t have to worry about any cease and desist or anything like that. Takes a little stress off your plate.

3. Credibility. Some sellers may feel safer knowing that you’re accredited. Some investors and lenders will also trust you more.

4. Broader understanding of real estate. Obviously, there are things that you’ll probably never need like “How to run an open house 101”, but other things like equitable interest, earnest money deposited, and different deed types could be important to know.

5. More marketing reach. With a license, you can blast your deal out to more people instead of just your buyer’s list. 

Cons

1. Costs money and time. It may take you around 20 hours and probably cost over $1,000. Courses are not cheap and there are fees you must pay each year.

2. People on MLS typically want to sell their houses for the most. They might not even consider cash offers.

3. If you’re trying to list someone’s house instead, it could just be a distraction. You know the saying… the person who chases two rabbits catches neither.

4. Getting limited in certain states. Oklahoma, Illinois, Colorado, etc.

5. Disclosure requirements and fiduciary duties to clients. These things could make it a pain to do business. 

Everyone’s situation is different. If you’re still in the beginning of your wholesaling career, this might not be something to consider until later on.

Opportunity Through Distress 

One of the most common sayings in business is to “follow the money”.

In our business, a lot of money is found in distress. Some of the biggest deals you’ll ever find. 

So you want to follow the money? Follow the distress. And if you’re willing to solve the problem it’s attached to, then you’ll find some of the biggest deals out there.

One of the experts out there at doing this is Logan Fullmer. Some of the deals Logan has found through following distress – $2.5M apartment complex for $1M. $3M warehouse for $1.5M. $250K property for $30K.

How does Logan do it?

One of his methods involves pulling delinquency tax lists and trying to get in touch with those individuals. 

Before we get deeper, there’s one thing you need to understand. 

This is not an easy process (as you’ll soon see). But when you solve bigger problems, you get bigger rewards. That’s usually how it goes.

So the problem with these tax lists is that they’re not very up-to-date. A lot of times, you’ll find out that the homeowner has actually passed away.

Logan typically ends up talking to a relative (who’s not a child) or a neighbor to gather more info. 

And how does he find out who to reach out to? Sometimes he hires a private investigator. Sometimes you gotta spend money to make money.

You might also need a good team of attorneys by your side to help you navigate through the deal. 

Depending on where you live, you could also go into the appraisal district and type in “et al” or “est”. 

If you’re not afraid to face some challenges along the way, there are great rewards and opportunities for you by following big distress.

Becoming Unforgettable: The Ultimate Guide to Omnipresent Marketing for Real Estate Wholesalers

Imagine waking up to a full calendar of appointments and a buzzing inbox.

All from people who already see the value in what you offer.

It sounds like a dream, right? But it’s entirely possible with the right approach.

The secret lies in omnipresent marketing and owning the mental real estate of your potential clients. Whether scrolling through social media, checking their email, browsing Google, or chatting with friends, your name is always there, front and center.

That’s omnipresent marketing—a seamless, consistent presence across all channels that keeps you top of mind when someone thinks of real estate or selling their property.

But omnipresent marketing isn’t just about being everywhere; it’s about being everywhere with purpose.

Each touchpoint needs to reinforce your brand, build trust, and provide value.

Think of Coca-Cola: no matter where you are in the world, you know what Coke is. It’s on billboards, TV ads, social media, and even at your local corner store. Coca-Cola doesn’t just sell a drink; it sells an experience, a lifestyle, a promise.

That’s the power of omnipresent marketing, and it’s a strategy you can harness for your real estate wholesaling business.

Your brand is more than just a logo or a catchy slogan; it’s the entire experience you provide.

Like Coca-Cola’s unmistakable red and white branding, your brand needs to be instantly recognizable. Consistency in your messaging, visuals, and customer interactions creates a memorable identity that clients can trust.

Create valuable content that addresses the pain points and questions of your target audience.

Think blog posts, videos, infographics, and social media updates that provide actionable insights and solutions. By consistently delivering high-quality content, you position yourself as the go-to expert, much like how Coca-Cola’s content makes it synonymous with happiness and refreshment.

Social media platforms are powerful tools for building relationships and engaging with your audience.

Share success stories, client testimonials, and behind-the-scenes looks at your business. Engage with your audience by responding to comments, participating in relevant conversations, and running interactive campaigns like polls and Q&A sessions.

Build a robust email list and nurture it with regular, value-packed newsletters. Personalize your emails to address the specific needs and interests of your subscribers.

Offer free resources like eBooks, checklists, or market reports in exchange for email sign-ups. This not only grows your list but also provides immediate value to your audience.

Invest in targeted paid advertising campaigns on platforms like Google Ads and Facebook to reach a broader audience and drive immediate traffic to your website.

Use retargeting ads to stay in front of people who have already shown interest in your services, keeping your brand top of mind.

Implement marketing automation tools to streamline your campaigns, manage your social media posts, and nurture leads through email workflows. This allows you to maintain a consistent presence without being tied to your computer 24/7.

By implementing these strategies, you not only stay top of mind but also build a strong, trusted brand that potential clients will naturally gravitate towards when they are ready to sell.

Thanks for reading this week’s issue of the Business of Wholesaling. 

We’ll be back next week with more marketing & sales strategies, market insights, and other advice you can use to grow your wholesaling business. 

See you next week.

Team Business of Wholesaling