Liquidate Your Marketing Spend

In partnership with

You’re receiving this newsletter because you’re a subscriber to Leadzolo’s mailing list. If you want to unsubscribe from the weekly tips and insights, click here.

Welcome To The Business Of Wholesaling Newsletter!

Every week, we’ll be sending you strategies, tactics, and tools used by successful wholesalers and we’ll cover any important market insights and news in the industry.

Here’s what we got for you today:

• Liquidate Your Marketing Spend

• Presuppositions

• The Preloaded Year

The key to a $1.3T opportunity

A new trend in real estate is making the most expensive properties obtainable. It’s called co-ownership, and it’s revolutionizing the $1.3T vacation home market.

The company leading the trend? Pacaso. Created by the founder of Zillow, Pacaso turns underutilized luxury properties into fully-managed assets and makes them accessible to the broadest possible market.

The result? More than $1b in transactions, 2,000+ happy homeowners, and over $110m in gross profits for Pacaso.

With rapid international growth and 41% gross profit growth last year, Pacaso is ready for what’s next. They even recently reserved the Nasdaq ticker PCSO.

But the real opportunity is now, before public markets. Until 5/29, you can join leading investors like SoftBank and Maveron for just $2.80/share.

Invest in Pacaso today.

_{This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals. Under Regulation A+, a company has the ability to change its share price by up to 20%, without requalifying the offering with the SEC.}

Liquidate Your Marketing Spend

If you're spending a good chunk of change on generating leads but letting opportunities slip through your fingers because they don't fit your "perfect criteria," you're basically bottlenecking yourself.

Seasoned investors understand the concept of liquidating marketing spend—getting that money back into your bank account as quickly as possible so you can keep the machine running.

This mindset shift changes everything. Instead of seeing that imperfect lead as "not my type of deal," you start seeing it as "$X of marketing spend waiting to be recouped." Even if wholesaling it only nets you a smaller fee, that's money back in your war chest.

That’s why it’s essential to have multiple exit strategies.

Treat your marketing budget like the serious business expense it is. Track it, recoup it, and avoid going too far "in the red" which creates unnecessary psychological stress.

Presuppositions

One of the most subtle yet powerful techniques in persuasion is the use of presuppositions.

These are statements that imply the existence of something without directly asserting it.

Presuppositions bypass the critical thinking part of the mind because they're not making claims that can be argued with. Instead, they're embedding assumptions that get absorbed without scrutiny. For example, instead of saying "This solution works," you might say "When you experience how this solution transforms your business..."

The beauty of presuppositions is that they don't trigger resistance the way direct claims often do. They slip under the radar of skepticism while planting powerful seeds of possibility.

Of course, like any persuasion technique, this should be used ethically. Only presuppose things you genuinely believe to be true or beneficial. The goal isn't manipulation but rather helping people move past unnecessary hesitation toward solutions that will genuinely help them.

Practice using presuppositions in low-stakes situations until they become a natural part of your communication style. You'll find they significantly reduce resistance while keeping conversations flowing toward positive outcomes.

The Preloaded Year

Ever miss important personal events because work just "came up"?

Try the Preloaded Year approach.

Think of your year like a jar. If you don't put the big rocks in first (birthdays, vacations, and critical business activities), they won't fit later when the jar is filled with pebbles (smaller tasks).

These pebbles lead to stress, burnout, and missing life's most important moments.

The Preloaded Year process is simple. Schedule your 3-5 key business activities that drive growth and your most important personal events FIRST. Then batch similar, recurring tasks into concentrated time blocks.

Contrary to what you might think, planning your year actually creates more room for spontaneity and enhances creative energy. By preloading your calendar with what matters most, you create a framework that helps everything else fit into place, letting you enjoy life's moments with a clear conscience.

Thanks for reading this week’s issue of the Business of Wholesaling. 

We’ll be back next week with more marketing & sales strategies, market insights, and other advice you can use to grow your wholesaling business. 

See you next week.

Team Business of Wholesaling