New Year New You, Make It Happen Now, Multiple Options Win More Deals

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Welcome To The Business Of Wholesaling Newsletter!

Every week, we’ll be sending you strategies, tactics, and tools used by successful wholesalers and we’ll cover any important market insights and news in the industry.

Here’s what we got for you today:

• New Year New You

• Make It Happen Now

• Multiple Options Win More Deals

New Year New You

Happy New Year! Welcome to 2025.

It’s that time of the year again. You know the deal.

People like to make fun of resolutions, but deep down, we ALL have things we want to improve every new year. 

So let’s revisit the classic, Atomic Habits by James Clear and pull out some concepts that will make 2025 even better than 2024. 

1. Focus on who you want to become, not what you wish to achieve.

When a habit becomes a part of you, an aspect of your identity, it’ll become automatic. 

We all strive to be consistent with who we are, so that makes performing the habit that much easier.

There’s a difference between wanting to lose 10 lbs and becoming a healthy person. The latter can be lifelong. 

So every time you perform that habit, that’s another rep to becoming your future self. 

2. 4 Laws of Behavior Change

Make it obvious

You can use an implementation intention. Commit to a specific task during a specific time at a specific location.

“I will journal every evening at 7 pm at my desk.”

James Clear also recommends habit stacking. After a certain habit, you do another habit.

“After working out at 8 am, I will shower.”

Make it attractive

Pair something you need to do with something you want to do. Clear calls this temptation bundling. 

“After making 3 cold calls, I will scroll TikTok for 2 minutes.”

Make it easy

Tony Robbins once said that repetition is the mother of all skills. The same is true for habits.

The 21 day rule is a myth. What matters is frequency. How much you do something. If the goal is to turn this new behavior into an automatic response, do it as often as you can. 

Clear recommends downscaling your habit to be done in 1-2 minutes at first. 

Make it satisfying

Most people quit because they can’t see progress. Make it easy to see progress.

Mark off days on your calendar. Tattoo tally-marks on yourself. Do something you can see. 

Get an accountability partner (secret tip: ChatGPT is really good at this). And if you miss a day or week, get back on the horse immediately. 

3. The Goldilocks Rule

We’re not machines. There will be days when we don’t want to show up.

Life throws up a curveball and we have to deal with it. But those are critical moments in becoming who you want to be.

Step up in those moments and be a professional. Professionals stick to schedules, amateurs let life get in the way. 

2025 is your year, make it happen.

Make It Happen Now

I recently saw a great video titled “How to build a kick-ass life” by Kevin Dahlstrom and it was a great reminder.

Kevin left a 7-figure salary job and started from scratch. He had the “things” but felt empty inside. And he found a similar sentiment among his ultra-successful social circle.

So instead of hoping things will turn around magically, Kevin decided to design a life he wants to live. Now he does consulting every now and then, travels a ton, and climbs rocks every week.

Now some of you (including me in the past), would think it’s easy for him to do that because he made a ton of money early on. 

But what we don’t realize is that the things we’re putting off, don’t cost nearly as much as we think. 

Kevin shared a great story about his uncle who ran a gas station. His uncle would put spare change into one of those giant jugs, it became the fund for a “future Hawaii trip” for him and his wife. 

The jug was filled to the brim with coins. But the trip never came to fruition. 

Kevin’s uncle unfortunately passed away before he could turn that jug of coins into a vacation.

Now I’m not trying to tell you how to live your life. But we can all know we can’t get time back.

So whatever you’re saving for the future, see if you can do it sooner rather than later. 

Link to the video below.

Multiple Options Win More Deals

Most wholesalers make one cash offer and hope for the best.

But this approach misses something important about human nature. People want choices when making big decisions. They want to compare different paths and pick what works best for them.

Think about it. When you buy a car, do you take the first deal they offer? 

No. You want to know all your choices first.

The multi-option strategy transforms how deals get done. Instead of giving sellers one choice, you can offer three different ways to work together.

The first way focuses on speed.

You offer quick cash with a 15-day close. The price runs lower, usually 65-70% of after-repair value minus repairs. This works great for sellers who need to move fast.

The second way builds long-term wealth through owner financing.

You offer a higher price, typically 80-85% of after-repair value minus repairs. The seller gets 10% down now, then monthly payments at market rate. A balloon payment comes due in 3-5 years. This appeals to sellers who want a steady income.

The third way blends both approaches.

You structure a lease-option deal with some cash upfront, usually 5-10% of value. The seller gets above-market monthly payments and you get the right to buy at a set price within 24-36 months. This flexibility helps sellers who want both immediate cash and future profit.

This approach changes everything about the conversation.

Sellers stop thinking about yes or no. They start thinking about which path fits their needs. They open up about their real situation.

The results speak for themselves.

Deals close 23% more often when sellers have multiple options. Profits increase by about a third. Negotiations move twice as fast because sellers feel understood and respected.

Keep things simple though.

Three options work perfectly. More choices just confuse people.

Present each option clearly, then pay attention to their response. Notice which numbers they keep coming back to. Listen to the questions they ask. This tells you what really matters to them.

Remember, the best deals happen when everyone gets what they need. And multiple options make this possible more often than not.

Thanks for reading this week’s issue of the Business of Wholesaling. 

We’ll be back next week with more marketing & sales strategies, market insights, and other advice you can use to grow your wholesaling business. 

See you next week.

Team Business of Wholesaling