Regulated Technology, DNC, The Tax Record Treasure Map

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Welcome To The Business Of Wholesaling Newsletter!

Every week, we’ll be sending you strategies, tactics, and tools used by successful wholesalers and we’ll cover any important market insights and news in the industry.

Here’s what we got for you today:

• TCPA - Regulated Technology Do’s And Don’ts

• DNC - DO NOT CALL

• The Tax Record Treasure Map

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TCPA - Regulated Technology Do’s And Don’ts

The new TCPA laws are coming soon. January 27th, 2025. 

If you’re not prepared to protect your business from TCPA violations, there are plenty of litigators who are eagerly waiting to serve you some fines. 

Drew Carrell, the CEO of Leadzolo, recently sat down with attorney John Henson from Troutman Amin. Troutman Amin are the leading experts in the world of TCPA. 

We’ll link the full video interview below, but let’s discuss one aspect of your business that could be affected by TCPA.

Regulated technology.

This includes and is not limited to autodialers, pre-recorded voicemail drops, mass SMS blasts, and artificial voice messaging.

If you are following “conventional” lead generation strategies, then you are probably using one or more regulated technologies. You’re fine for now, but unless you want to play hide-n-seek with gov agencies starting in January 2025, you might want to start protecting yourself.

A good rule of thumb is the closer you can get to manually dialing someone’s number, the better. You only have to be careful of the DNC registry, which we’ll cover next.

This doesn’t mean the use of regulated tech will be completely illegal. 

If you want to prevent yourself from getting torched by TCPA violations, you need prior express written consent from a lead to safely and legally use regulated tech. This is also known as one-to-one consent under TCPA regulations.

This is important because the definition of prior express written consent is changing starting on January 27th, 2025. And this definition change is why your real estate business can go from operating as normal to violating multiple TCPA laws. 

So the definition of prior expressed written consent is changing to include the phrase, “You have to identify one seller at a time.”

If you buy a list of leads and plan on using regulated to contact every individual on that list – you better get prior express written consent from each person or hope whoever you bought the list from acquired prior express written consent beforehand. 

Also beware of current software with regulated tech capabilities. You can be liable even if you don’t use those capabilities.

For example, if you use GHL to manually call and text leads, you can still be liable IF you have access to their autodialing and texting features. 

So if you bought one of the highest subscription tiers for certain features but that package also comes with autodialing – you are now liable for TCPA violations. 

In short, if you plan to use regulated tech to contact leads, you need one-to-one consent. 

This means cold-calling with regulated tech is a HUGE no-no. That’s like trying to survive an arctic blizzard buck-naked. You’ll have zero protection. 

If you’re not using regulated tech, as in you’re smiling and dialing, you don’t need to worry about one-to-one consent.

But there’s still the DNC to worry about.

Watch the full interview with Drew Carrell and John Henson below.

DNC - DO NOT CALL

Before we dive into how the DNC affects you as a real estate investor, let’s talk about it from a consumer perspective first.

The DNC is actually phone number dependent.

This means if you put your current cell phone number on the DNC list it’s protected. BUT if you got a second phone for work, you can receive calls on that phone. Your second phone number is not protected.

Just something to keep in mind if you’re getting spammed. 

Okay, now let’s look at it from a business perspective. Just because someone is on the DNC list, doesn’t mean you can’t call them. 

You just need to have prior express invitation or permission. If you haven’t noticed the theme so far, you need to get consent for everything. And we’ll cover this type of consent in the next section.

If you willfully and knowingly violate the DNC, it’s $1500 a pop. And that might seem like a slap on the wrist, but it can quickly compound into serious damage.

What is an example of willfully and knowingly?

If you bought a cold lead list, not caring if the provider got prior consent, and start calling these leads anyway. 

If you get unlucky and hit 5 people on the DNC list, that’s $1500 per violation. And if they don’t answer the first time and you make a follow up call… 

That’s 10 calls to 5 people. Totaling $15,000 in fines. See how it can stack up quickly?

So how do you protect yourself from DNC as an investor besides acquiring prior express invitation or permission?

In short, don’t sell anything. Selling anything falls under a “telephone solicitation”. 

A solicitation is defined as “the initiation of a phone call or message for the purpose of encouraging the purchase or rental of or investment in property goods or services.”

If you’re an investor dialing sellers for the purpose of buying their property, you’re less at risk. It is a layer of protection, albeit a thin one. 

Most investors get in trouble by conducting “dual-purpose” calls. Meaning, they call a seller to purchase their property, but also attempt to become the seller’s agent in the transaction. 

By trying to be a seller’s agent, you’re now selling services and it’s now a telephone solicitation. And if you don’t have prior consent, you’re in violation. 

For a more in-depth breakdown check out the interview with Drew and John Henson.

The Tax Record Treasure Map

Breaking into real estate investing can feel like trying to crack a secret code.

While others seem to find incredible deals effortlessly, you're left wondering what you're missing. Trust me, I felt that same frustration.

But everything changed when I stumbled upon a strategy that most people tend to overlook.

It's property tax records.

Not the sexiest topic, I know. But stick with me, because what I discovered in these seemingly mundane documents transformed my entire approach to finding deals.

You know those moments when you realize something so obvious has been staring you in the face? That's exactly how I felt when I first started seeing the patterns in these records. Not just numbers and dates, but real stories about real properties and the people who own them.

Think of property tax records as a secret language. Once you crack the code, patterns start emerging everywhere. Patterns that tell you exactly where opportunity is hiding.

Here's what I mean.

When you spot a property with unchanged assessments for 5+ years in a rapidly appreciating neighborhood, that's not just data. It often means an owner who's disconnected from their property's true value. Better yet? It might indicate deferred maintenance, making it perfect for your cash buyers who love a good project.

But here's where it gets truly interesting.

I've noticed that properties showing sporadic tax payments over 2-3 years often lead to the most promising conversations. Why? Because these owners are typically facing growing pressure but haven't hit crisis mode yet. They're in that sweet spot where they're open to solutions but not yet drowning in problems.

And this is where the real magic happens.

These records aren't just telling you information about properties, they're revealing human stories. Behind every irregular payment pattern or static assessment, there's an owner making decisions, facing challenges, and potentially looking for a way out.

What's fascinating is how this knowledge compounds over time. The more you study these patterns, the more intuitive your deal-finding process becomes. You start to recognize opportunities that others walk right past.

Remember, the most powerful strategies in real estate aren't always the most obvious ones. Sometimes, they're hidden in plain sight, waiting for someone patient enough to connect the dots.

Thanks for reading this week’s issue of the Business of Wholesaling. 

We’ll be back next week with more marketing & sales strategies, market insights, and other advice you can use to grow your wholesaling business. 

See you next week.

Team Business of Wholesaling