The A-Player You Need, Numbers Don’t Lie But They Can Mislead, Master This To Close More Deals

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Welcome To The Business Of Wholesaling Newsletter!

Every week, we’ll be sending you strategies, tactics, and tools used by successful wholesalers and we’ll cover any important market insights and news in the industry.

Here’s what we got for you today:

• The A-Player You Need

• Numbers Don’t Lie But They Can Mislead

• Master This To Close More Deals

New Lead Types On Leadzolo (As little as $10/lead)

Leadzolo is working day and night to become the top dog of PPL providers in this space.

So to help all their clients make money this coming holiday season, they’ve added new lead types to their platform.

And you can get them for as little as $10 per lead. Available on county, state, and nationwide levels.

A hot off-market lead for less than a Netflix subscription? Yes, please.

So what’s available now?

• Land/lot

• Commercial

• Mobile home

• MLS

So if you’ve been looking for more leads for your business, click the button below to book a call!

The A-Player You Need

NBA season has kicked off and I anticipate another disappointing season from the Sixers.

Keeping on this basketball analogy, do you know what championship NBA teams have in common? This is also how you build a thriving wholesaling company.

Every championship team has one or two role players who can come off the bench and change the momentum of the game. 

These aren’t the guys in the spotlight. They’re not the ones interviewed by news networks. They’re lucky if they are recognized as Sixth Man Of The Year by the league.

But they are as important to the team when it comes to winning.

In this industry, we always sing praises for the best closers and negotiators, and who bring in the biggest deals.

What about the 6th man of your team? Where’s the love for the closing attorney or escrow officers?

Don’t they play an important role when it comes to closing the deal?

They’re the ones who deal with any last minute chaos. They do the boring stuff. They make sure the deal reaches the finish line.

If your escrow officer/closing attorney isn’t an A-player, it’s going to greatly affect your ability to buy and sell properties. Especially if you’re looking to scale.

These guys don’t always get the best treatment. They don’t usually get the credit they deserve.

And I’m not saying this is guaranteed…

But if you send them a gift every once in a while and make them feel appreciated…

Who knows, they may reciprocate in the future and save one of your deals. 

Let’s normalize showing more appreciation to those guys.

Numbers Don’t Lie But They Can Mislead

Two juicy metrics that perk every real estate investor’s ears:

Cap rate and cash-on-cash return.

Aaron Chapman stopped by the Business of Wholesaling podcast and shared why he believes cap rate and cash-on-cash return are some of the biggest traps in real estate. 

Don’t let the numbers on paper fool you from reality. There are plenty of properties out there that calculate a significant rent-to-value ratio or cash-on-cash return.

But where do you have to go to get these properties?

Usually, properties that are on the higher end of these metrics are found in harsher neighborhoods. 

There’s certainly nothing wrong with that, but there are things you need to consider. 

Lifestyle is different there. Residents in these neighborhoods don’t have the best reputation for taking care of properties. 

Yes, you can get significant cash flow. But don’t be surprised if you have to reinvest all of it back into the property to make it habitable for the next tenants. 

And this is all assuming you can find renters. If you can’t find renters, none of this matters.

If your neighborhood sucks, no one’s champing at the bit to move there. 

This is not to say you won’t win in the long run, you will. But your quality of life may take a severe hit if you don’t have a good team behind you. 

Numbers don’t lie. But they can mislead. 

Click the link below to watch the full episode with Aaron Chapman. 

Master This To Close More Deals

Want to know the real reason some wholesalers never have to chase deals?

It’s not their marketing budget, sales skills, or even their “We Buy Houses” signs. The truth is simpler and far more powerful.

Successful wholesalers have discovered something that turns complete strangers into eager sellers.

And here’s the best part. Almost none of your competition is doing it right.

Let me explain.

Right now, somewhere in your city, a homeowner is awake at 2 a.m., stressed and searching for answers to their real estate problems. Maybe they’re facing foreclosure. Or perhaps they’ve inherited a house they can’t afford to keep. Either way they’re looking for help, for answers, for someone they can trust.

And here’s where it gets interesting.

When this happens, who do you think they’ll reach out to first? The investor with yet another “We Buy Houses” sign? Or the one who just explained three practical solutions to their exact problem?

I think you already know the answer. But there’s more to this story.

Imagine waking up tomorrow to find motivated sellers in your inbox, sellers who already know you, trust you and want to work with you.

Sounds like a pipe dream?

It’s not. This is exactly what happens when you master content marketing.

I’ve watched countless investors transform their businesses with this simple shift in strategy. While their competitors fight over expensive leads, these savvy investors build relationships through valuable content.

Think about it. Every piece of content you create becomes a silent salesperson, working around the clock to attract sellers.

That article about avoiding foreclosure? It’s answering questions at 3 a.m. when a worried homeowner can’t sleep.

Your video about inherited properties? It’s explaining options to someone who just inherited a property and doesn’t know where to turn.

But here’s the key to making it all work. You have to stop trying to buy houses and start trying to help people.

When you make this mental shift, everything changes. Your content becomes magnetic, your message spreads naturally, and sellers come to you.

Those tired “Sell Your House Fast!” headlines? They don’t work anymore. Today’s sellers are smarter and more skeptical. They want real value.

Share your knowledge about preventing foreclosure. Create guides about managing inherited properties. Record videos explaining different selling options. Tell stories about actual sellers you’ve helped. Share the mistakes you’ve seen people make. Reveal insider secrets that genuinely help your audience.

Videos are your secret weapon. They build trust faster than anything else.

Don’t worry about being perfect. Authentic, slightly unpolished videos often work best. They feel more real and trustworthy.

Start simple, don’t overcomplicate it. Answer the three questions you hear most often from sellers. Two minutes per video. That’s all it takes.

Then, turn those videos into articles. Those articles into social media posts. And those posts into emails.

Each piece of content will build on the last, creating a web of value that reaches sellers no matter where they look.

But remember, you probably won’t see results right away. This is completely normal and part of the process. Don’t give up, stay consistent and keep going.

With time, something magical happens. Sellers begin reaching out. And they’re not just any sellers, they're educated, ready-to-act sellers who already trust you.

Think of it like planting seeds in a garden. Each article, video, or social post is a seed. At first, nothing seems to happen. But under the surface, roots are growing, and trust is building.

And the best part?

This approach costs virtually nothing but time and effort. No expensive marketing campaigns and no bidding wars for Google ads. Just consistent, valuable content that positions you as the trusted expert in your market.

Remember, the goal isn’t to be the biggest wholesaler in your market. The goal is to be the most trusted one. When you achieve that, the deals will follow naturally.

Thanks for reading this week’s issue of the Business of Wholesaling. 

We’ll be back next week with more marketing & sales strategies, market insights, and other advice you can use to grow your wholesaling business. 

See you next week.

Team Business of Wholesaling