The Business That Can Spend The Most, Wins

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Welcome To The Business Of Wholesaling Newsletter!

Every week, we’ll be sending you strategies, tactics, and tools used by successful wholesalers and we’ll cover any important market insights and news in the industry.

Here’s what we got for you today:

• How to Start Using AI Today

• The Power of Extreme Focus

• The Business That Can Spend The Most, Wins

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How to Start Using AI Today

With how fast AI is moving these days, it can be pretty overwhelming. It’s easy to feel like you’re behind.

But we are still VERY early in this AI revolution. So just get started.

Go create a ChatGPT account and just start playing with it.

An investor we know has essentially replaced Google with ChatGPT for news and daily tasks. Instead of scrolling through search results, he gets direct, conversational answers to his questions.

Actually try this. Try uploading transcripts from your sales calls and ask ChatGPT to compare your high-conversion calls with your low-conversion calls. You'll get insights in less than a minute that would take hours of manual review.

You can also use it for market research, property analysis, email drafting, contract review, or even generating follow-up sequences for different types of leads.

Remember, this isn't about replacing human judgment. It's about augmenting your capabilities and freeing up time for higher-value activities.

The Power of Extreme Focus

Hard truths from a serial entrepreneur.

A friend of BoW recently divested from multiple profitable businesses—a brokerage, flipping operation, wholesaling company, and title company—to focus entirely on one thing: AI sales training.

His reasoning? Attention is the "most valuable currency," and spreading it across multiple ventures dilutes impact.

This investor’s new filter for any opportunity is simple. He asks himself two questions:

"Does this serve me?"

"Does this make it easier for us to achieve our primary goal?"

If the answer isn't a clear yes, it's a no.

We’ve all been infected with shiny object syndrome at least once in our lives. It's tempting to chase every new strategy, market, or opportunity, but one hard truth always come to light…

Depth beats width.

Consider auditing your current activities. Which ones directly support your primary objective? Which ones are just keeping you busy?

Busy does not always mean productive.

Sometimes the path to 10x growth requires eliminating the things that are only generating 2x results.

The Business That Can Spend The Most, Wins

Whoever can spend the most, wins. This has been a staple concept in the world of marketing since the days of the Mad Men.

This doesn’t mean you should be burning money for no reason. You still have to be spending the money profitably. But HOW profitable you need to be is the key.

The business that can afford to spend the most to acquire a customer is the one that dominates the market.

If everyone else can only afford to spend $50 per lead, but you can profitably spend $200, you're going to get way more leads and close way more deals. It's not about having deeper pockets; it's about being more efficient.

This efficiency comes from dialing in every part of your business pipeline. We're talking about landing page conversion rate, lead-to-call conversion, follow-ups, and close rates from acquisition managers.

The beauty of this approach is that it creates a virtuous cycle. Better efficiency means you can afford higher marketing costs, which gets you more and better leads, which generates more deals, which funds even better systems and team members.

AI is becoming a huge solution for achieving this level of efficiency. But the principle remains the same whether you're using cutting-edge technology or just really good systems.

Thanks for reading this week’s issue of the Business of Wholesaling. 

We’ll be back next week with more marketing & sales strategies, market insights, and other advice you can use to grow your wholesaling business. 

See you next week.

Team Business of Wholesaling