The Dealmaker’s Mindset

In partnership with

You’re receiving this newsletter because you’re a subscriber to Leadzolo’s mailing list. If you want to unsubscribe from the weekly tips and insights, click here.

Welcome To The Business Of Wholesaling Newsletter!

Every week, we’ll be sending you strategies, tactics, and tools used by successful wholesalers and we’ll cover any important market insights and news in the industry.

Here’s what we got for you today:

• The Dealmaker’s Mindset

• Leveraging Lines Of Credit

• From Failure To Fortune

How to tell if your ads will perform before you spend any budget

Instead of crossing your fingers the next time you run ads, what if you would know your ad performance before you even go live?

With Neurons AI, you can.

It gives you quick, actionable recommendations to improve your creatives and maximize your ad impact. Run A/B tests before launch and tweak your visuals for maximum brand impact.

Global brands like Google, Facebook, and Coca-Cola are already using Neurons to boost their campaigns.

We're talking 73% increases in CTR and 20% jumps in brand awareness.

Book a Neurons Session Today

The Dealmaker’s Mindset

Ralph Waldo Emerson once said that the ancestor of all action is thought. So the mindset you have going into each seller interaction is crucial. 

Whether you are a spiritual person or not, you can’t deny that you can feel other people’s energy. And that energy starts in the mind. 

You want a deal badly? You’ll reek of desperation and sellers can sense that.

If you keep the following two things in mind, you’ll close more deals in the long run.

1. Everyone should feel like a winner.

You shouldn’t pressure anyone into a deal that will put them in a bad situation. 

A lot of sellers are already in bad situations and they’re not really thinking about the long term. So it’s not that hard to persuade them to take bad deals.

That doesn’t mean you should do it. Once their heads clear and they realize you shafted them, well, hell hath no fury like a seller scorned. 

2. Treat every interaction as if it can close today, tomorrow, or 10 years down the line.

Of course you’d prefer the deal to close as fast as possible. But it’s pointless to try and control a seller’s timing and readiness. 

All you can do is create the environment for them to feel like it’s a good idea to close sooner rather than later and see what happens. 

Go into your future interactions with these ideas in mind and you’ll have a successful career of closing deals.

Leveraging Lines Of Credit

If you want to succeed at real estate investing, your ability to get funding for your deals is just as important as finding good deals.

If you’re having trouble securing a loan, you can secure a line of credit instead. 

Credit can give you the flexibility to leverage equity in one home to invest in other deals. For example, you could get 75% of a home’s equity on a line of credit.

And the great thing about credit is that you only pay interest on the amount you’ve used. 

There are certain requirements to qualify though.

• A good credit score

• Proof of income

• Collateral

• Debt-to-income ratio

For most real estate investors, local credit unions and smaller banks are the best places for you to open a line of credit. 

Now there are two different lines of credit:

Secured Lines of Credit

A secured line requires the borrower to provide collateral for a loan. It’s filed as a second mortgage against a property and if you fail to repay, the lender can seize your collateral.

One of the most popular types of secured line of credit is the home equity line of credit (HELOC). This is a line of credit based on the equity in your home. 

You can get a HELOC on your personal home or on an investment property. If you do decide to secure one on your home, be careful. 

Typically with secured lines of credit there are lower interest rates, higher credit limits, and easier approval.

Unsecured Lines of Credit

An unsecured line of credit requires no collateral. You secure your line of credit based on your income, credit score, and financial history. 

If you call a lender about unsecured lines, they will do a hard credit pull and this does impact your credit score. 

If you do get approval for an unsecured line, you will get access to funds faster than a secured line even though it might not be as large. With secured lines, they will appraise your collateral beforehand. 

When To Use Credit

Typically, lines of credit are not recommended for long-term holds and big projects. 

It’s a lot less risky and more efficient if you use it for short-term projects like fix-and-flips or to cover a gap for loans. 

Either way, it does not hurt to get access to a line and use it as needed.

From Failure To Fortune

Wholesaling is like a modern-day gold rush.

Everyone sees the potential to make big money, but the reality is most people end up frustrated and broke.

I have been there, seen the struggles, and learned a thing or two.

But here's the thing…. Failure isn't inevitable.

Those common mistakes that sink most newcomers?

They're actually predictable. And when you know what they are, you can overcome them.

One of the biggest hurdles is the "get-rich-quick" mentality.

Many dive in expecting instant success, but wholesaling, like any business, requires dedication and resilience.

Solution?

Shift your mindset. See wholesaling as a business, not a lottery ticket. Invest in your education, build a solid foundation, and prepare for the long haul.

The key is to stop dreaming and start learning. Treat this like a legitimate career, not a lottery ticket. Invest in understanding the market, learn the ropes, and be ready to put in some serious effort.

Another common mistake is trying to be a lone wolf.

The smart move?

Build a solid network. Connect with people who know the game – other wholesalers, lawyers, contractors, and investors. Find a mentor who can show you the ropes. Collaboration is how you really get ahead in this business.

Many wholesalers also fall short when it comes to marketing. They get stuck using old-school tactics or feel completely lost on how to find deals.

Embrace modern marketing strategies. Leverage online platforms, build a strong online presence, and utilize data-driven tools to identify motivated sellers.

Fear is the biggest dream killer.

Too many people get stuck because they're scared of rejection. They won't make calls, avoid tough conversations, and miss out on new opportunities.

But here's the truth. Rejection is just part of the process. Even the pros hear "no" all the time.

The key is how you bounce back.

Get good at talking to people, making deals, and handling setbacks. The more you try, the better you will get.

Last but not least, be a decent human. No shortcuts, no tricks. Honesty and trust are worth more than gold. Treat people right, and success will follow.

Master these basics and you will be miles ahead.

Thanks for reading this week’s issue of the Business of Wholesaling. 

We’ll be back next week with more marketing & sales strategies, market insights, and other advice you can use to grow your wholesaling business. 

See you next week.

Team Business of Wholesaling