Trying vs. Deciding, Profitability vs. Comfortability Index, Supercharge Your Offer

In partnership with

You’re receiving this newsletter because you’re a subscriber to Leadzolo’s mailing list. If you want to unsubscribe from the weekly tips and insights, click here.

Welcome To The Business Of Wholesaling Newsletter!

Every week, we’ll be sending you strategies, tactics, and tools used by successful wholesalers and we’ll cover any important market insights and news in the industry.

Here’s what we got for you today:

• Trying vs. Deciding

• Profitability vs. Comfortability Index

• A Value-Add You Can Use To Supercharge Your Offer

Want to get the most out of ChatGPT?

Revolutionize your workday with the power of ChatGPT! Dive into HubSpot’s guide to discover how AI can elevate your productivity and creativity. Learn to automate tasks, enhance decision-making, and foster innovation, all through the capabilities of ChatGPT.

Download the offer for actionable insights and tips on harnessing AI for a more efficient, impactful professional life. 

Trying vs. Deciding

The power of intention is something else. 

Sometimes a single word can alter the program of your mind and how you take action.

For example, let’s look at “trying” vs. “deciding”. A lot of us when we first got started in wholesaling, we were “trying” it out.

I didn’t burn the boats to go all in. I know some folks who did and achieved success. And I also know some folks who couldn’t stick it out. 

When we’re trying something, we’re sort of signaling to our mind that we don’t care if we’re successful or not. This is something we’re doing for fun. 

The problems arise when we hit roadblocks. Streaks of getting zero deals on our calls. No deals locked up and the end of the month is approaching. 

If we’re in the “trying” mindset, it’s easier to give up. We stop trying to solve the problem because we already accomplished the objective. 

We tried. 

Now if early on, you decided you were going to be successful in this business…

When the same problems arise, our minds spin into problem-solving mode. We’re going to do what’s necessary to get through this. We accept that we’re in a valley right now but it’s incidental. 

This time will pass and we’ll figure it out.

For those of you out there who are struggling, just ask yourself if you’re committed to being successful in this business. Or is this something you’re still experimenting with?

Create the intention. Keep moving forward.

Or don’t. It’s up to you. But don’t be surprised if you find more peace in committing to that intention.

Profitability vs. Comfortability Index

In Henry Washington’s book Real Estate Deal Maker, he talks about a concept called the Profitability vs. Comfortability index.

In a nutshell, this concept suggests that when your comfortability in a deal goes up, it usually corresponds to a drop in profitability. 

For example, the lowest hanging fruit and least friction way to get deals is via networking. But the returns via this method may not return the substantial assignment fees you’re looking for.

We’ve spoken about another principle in a previous newsletter about how money usually follows distress. And when you’re dealing with a distressed situation, the comfortability is usually lower.

If a deal comes easy, it’s probably not a great one. Anything worth doing isn’t easy.

So if you want the bigger deals lining your pockets, you need to embrace being uncomfortable. Doing things most people won’t do like following up multiple times. Sending letters. Trying to find the right people to talk to. Dealing with title companies. Fixing more than real estate problems. 

A Value-Add You Can Use To Supercharge Your Offer

When it comes to our offer to sellers, let’s be honest…

Everyone is offering pretty much the same thing. But here’s one thing that you could offer that can differentiate you from the competition and provide a massive value-add to your seller.

Negotiating a deal to let your seller stay post-closing.

This is especially important when it comes to an owner-occupied property. Selling is a stressful process, but moving can arguably be even more stressful especially if the owner is older. 

A lot of times, we come across sellers who are interested in selling, but… they haven’t scoped out a new place to live yet.

So what if you let the seller stay inside the house for say, 60 days post-closing? Who else is offering that?

By allowing this option, you’re giving yourself a lot of leverage. And with that leverage, you can ask for a discounted price on the property. 

How much of a discount depends on how long the seller wants to stay. We recommend not exceeding 6 months. A lot of things could change in that time period.

But 60 days is sort of a sweet spot for these kinds of deals. 

We’ve seen instances where the seller pays rent back while they search for a new place to live. In cases like this, you could probably hand it off to your buyer with no problems.

There’s a lot of room to get creative here to provide value. And things that make a huge difference in the seller’s life will almost always swing things in your favor. 

Thanks for reading this week’s issue of the Business of Wholesaling. 

We’ll be back next week with more marketing & sales strategies, market insights, and other advice you can use to grow your wholesaling business. 

See you next week.

Team Business of Wholesaling