Using Social Media Influencers To Get Deals, Doing Business With The Elderly, From Outbound to Inbound

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Welcome To The Business Of Wholesaling Newsletter!

Every week, we’ll be sending you strategies, tactics, and tools used by successful wholesalers and we’ll cover any important market insights and news in the industry.

Here’s what we got for you today:

• Using Social Media Influencers To Get Deals

• Doing Business With The Elderly

• From Outbound to Inbound

Using Social Media Influencers To Get Deals

Every day you probably see some big celebrity promoting another brand’s product, giving you some discount if you use their unique coupon code. 

As a rule of thumb, if you’re constantly seeing the same tactic used over and over again in marketing…

It’s probably working. Unless someone has infinite money. 

Could you use influencers in real estate to get deals? We know a couple wholesalers who are using this tactic to great success. 

Let’s just break down what an influencer is. An influencer is someone who has “influence” over a community of people. 

If we go by that definition and not someone who has 1 million followers on social media, the pool of people infinitely opens for us.

For what we’re doing, we don’t need Kim Kardashian or Taylor Swift. It would be sweet if we could get them, but save those for your dreams. 

We’re better off looking for micro-influencers in the markets we’re targeting. Local celebrities who have a good reputation.

Let’s add to the definition of influencer. An influencer doesn’t necessarily have to be a person. They could just own a marketing asset like a Facebook group, Instagram page, or TikTok centered around the local area. 

The other day, I found a newsletter strictly dedicated to activities in Philly. Not sure how many subscribers they have, but everyone reading this newsletter lives in Philadelphia. And imagine if they promoted your business to their list, you could skip the trust building part of the sales process. 

That’s really the power of an influencer. They vouch for you and fast-track your way to the sale. 

I bet if you look on Facebook right now for local Facebook groups for the small towns you’re targeting, you’ll find one. I won’t reveal what town, but the small town I’m living in has a Facebook group dedicated to what’s happening in the local area. And it has 4,000 members. 

Imagine if this group were to promote your business to its members? That’s like hitting the whole community at once, instead of sending each individual person a personalized postcard. 

So if you’re looking for new marketing channels in your target markets…

Look for micro-influencers. You’d be surprised at how quickly you could close a deal once those leads pour in.

Doing Business With The Elderly

Listen, if you want to succeed in the wholesaling game, you need to learn how to do business with your elders. 

If you haven’t already noticed, some of the biggest deals come from older folks looking to downsize or move. 

But there are a couple nuances you need to know to navigate deals with older folks (60 years or older).

First off, make sure they understand the terms clearly. I’m not trying to make a joke about old age here. These folks are probably only well-versed in how traditional real estate deals are done. So you need to make sure that your seller understands they are trading away some of their equity for convenience. 

It may even be helpful to get one of their family members or an attorney involved (yuck I know). But it’s all for the sake of making sure things are clear. 

Also, understand that elderly sellers take longer. These sellers are at a stage in their lives where money isn’t really as important anymore.

This brings us to the next point, elderly sellers tend to value relationships over money. This is actually a good thing. So never pressure, push, or lie to them. 

So if you’re patient and build a friendly relationship, you’ll probably get a better deal. Plus, elderly sellers tend to be great for referrals if you do business the right way.

This brings up the final and maybe problematic point. Elderly sellers prefer to do deals in person. So if you’re virtual wholesaling, you may need someone to represent you on your behalf.

Be friendly. Be patient. Build a relationship and you’ll be good to go.

From Outbound to Inbound: Transform Your Real Estate Wholesaling with Google PPC

If you’re just starting out, this is probably not for you…

But sooner or later, you have to make the leap.

Like many, when you got into wholesaling, you probably didn’t have a massive budget or network for generating business.

More than likely, you had to start with outbound strategies.

Make the calls, send the texts, and make the most of your email campaigns.

It didn’t require a massive startup cost, an ad budget, or sophisticated tools—just your determination and willingness to put in the hard work.

But let’s be real, outbound prospecting isn’t the easiest thing to do.

It requires you to do a massive amount of outreach, face constant rejection, and at the end of the day, there are only so many calls, texts, or emails that you can send in a day.

While outbound most certainly generates business and is cost-effective, it is only when you start implementing inbound strategies that you truly start creating leverage and exponentially growing your business.

When it comes to inbound leads, there are many avenues you can pursue.

You can send mailers, run social media and Google campaigns, implement content marketing, and drive traffic to your website, among many other strategies…

Among these, one of the most powerful and scalable methods is Google PPC (Pay-Per-Click) advertising.

But even though it is powerful, it doesn’t mean it is easy to implement and use effectively.

The reality is that the real estate space is crowded with advertisers, and Cost-Per-Click (CPC) can be high.

If you’ve ever tried it, you know how quickly your budget can be eaten away by irrelevant clicks or low-quality leads.

So, what’s the trick to getting it right?

First, determine if you should even be attempting to implement PPC.

PPC is not for beginners; it requires a healthy ad budget and the ability to spend money to compete in your chosen market.

Having a small budget and trying to implement PPC is as good as throwing your money down the drain.

Now, if you have the budget, here are the things you should focus on.

Start with establishing key performance indicators (KPIs) such as conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).

After all, it’s no secret that what gets measured gets improved.

Use Google Keyword Planner to look for long-tailed keywords with high intent and lower competition, such as “sell my house fast,” “cash home buyers,” and “we buy houses.”

These will help you attract the right audience without breaking the bank.

Craft a compelling ad copy that grabs attention and speaks directly to your audience’s needs. Highlight your unique selling points (USPs), like quick sales, cash offers, and no fees.

Use strong calls-to-action to drive immediate responses.

Ensure each ad group has a dedicated, highly relevant landing page.

Are your landing pages clear and concise?

Include trust signals like testimonials to build credibility, and use simple forms to make it easy for visitors to get in touch.

Now, how precise is your targeting?

Use detailed audience segmentation to reach specific demographics and behaviors. Implement geotargeting to focus on local markets where you are most likely to find sellers. Opt for bidding strategies like Target CPA or Target ROAS to automatically optimize for conversions.

Timing is everything.

Make sure to analyze when your target audience is most active. Schedule your ads to run during these peak times and avoid running ads during off-hours.

Regularly review your budget allocation.

Increase spending on high-performance campaigns and cut back on those that are not delivering.

Don’t forget about retargeting. Retargeting is like following up on steroids, and it’s where the magic happens.

Set up retargeting campaigns to re-engage users who visited your site but did not convert. Use tailored messaging to remind them of your offers and encourage them to return.

Have you looked at your competitors? Study their ads and landing pages to identify their strengths and weaknesses, then differentiate your campaigns by highlighting your unique advantages.

Continuous improvement is key.

Regularly review metrics like click-through rate (CTR), conversion rates, CPC, and CPA. Use tools like Google Analytics to track user behavior and pinpoint areas of improvement.

Continuously test and refine your ad copy, landing pages, and targeting strategies.

(P.S. We recommend hiring someone to do this for you if you can. This doesn’t just take a healthy budget; it requires a substantial amount of time to get it right.)

Thanks for reading this week’s issue of the Business of Wholesaling. 

We’ll be back next week with more marketing & sales strategies, market insights, and other advice you can use to grow your wholesaling business. 

See you next week.

Team Business of Wholesaling