Wholesaling At The Auction, Underrated Marketing Channel For Big Deals, No Budget? No Worries

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Welcome To The Business Of Wholesaling Newsletter!

Every week, we’ll be sending you strategies, tactics, and tools used by successful wholesalers and we’ll cover any important market insights and news in the industry.

Here’s what we got for you today:

• Wholesaling At The Auction

• Underrated Marketing Channel For Big Deals

• No Budget? No Worries

Wholesaling At The Auction

Is it possible to wholesale deals at the auction?

The short answer is yes. But there are some things you need to figure out beforehand. This is not the same as a typical off-market wholesaling deal.

If done right, you can stumble upon some massive deals doing this.

There are two types of auctions you can participate in, in-person or online.

If you’re going to do an in-person auction, you almost always have to show proof of funds via a cashier’s check and be ready to pay the purchase price upon winning the auction.

In online auctions, you’ll most likely make a bid deposit, along with an escrow payment if you end up winning. Afterward, you’ll have a short time period to pay the rest.

If you fail to do so, you’ll lose your deposit and the property. Plus, you might get banned from future auctions.

So a hard money lender can be your best friend during this process by giving you the funds necessary. 

Some online auction sites you can monitor include:

• Hubzu.com

• Auction.com

• Xome.com

You can also check the US Department of Treasury website, the US Marshals Service, and the General Services Administration (GSA). 

Wholesaling at the auction will most likely require you to double close on a property unless you have the funds to cover the entire purchase price.

Underrated Marketing Channel For Big Deals

You’re driving down the highway and you turn on the radio to put on some tunes. 

A song or two plays and then it goes on commercial breaks. Ad after ad comes on with sped up voices or marketing some kind of local service in the area.

One of those ads could be yours. And it could bring you over 100X ROI! I’ve seen investors/wholesalers spend a measly $1,500 on radio ads that bring in $235,250 in profits. 

The first step is finding the right radio station.

Since most wholesaling deals typically come from people over the age of 50, we need to find radio stations that cater to that demographic. 

Talk radio stations discussing current events, the economy, or current events can be good targets. Not discussing pop culture that talks about the latest trends and whatnot.

Rock stations also have done well for wholesalers. A lot of these folks are listening to classic rock, and music from the 70s and 80s. They’re not listening to Drake or Katy Perry. So hip-hop or stations playing popular pop songs of today probably won’t be good stations for you.

If you’re wholesaling, you’re buying properties at a discount. You should approach radio ads with the same mindset. A good aim is to get 2-4X return on ad spend. 

So call up the radio stations you think are a good fit and talk to their sales reps. DO NOT accept what the rep’s standard prices are. You can negotiate.

A good rule of thumb is to get at least 40% off the original price the rep is offering. 

Most radio stations record your ads for free as part of their service as well. But if you think you have a voice for radio, you can record it yourself. 

You don’t need to do anything special for the copy. Just condense your pitch to 60 seconds. 

Go get your ad spot after some Guns N’ Roses and bring in those deals.

No Budget? No Worries

For all you newbies out there…

Getting into real estate wholesaling sounds exciting, but a lot of people think you need a ton of money to get started.

The truth? You really don’t.

When you don’t have money, you need to use time.

You can find motivated sellers and close deals without spending much at all. In fact, you can use some simple and creative strategies that cost next to nothing.

Let’s break down how you can wholesale real estate on a tight budget.

First off, social media is your best friend.

It’s free, easy to use, and can help you connect with people who need to sell their homes fast. Platforms like Facebook, Instagram, and LinkedIn give you the chance to talk to sellers and investors without spending a dime.

For example, on Facebook, you can join local real estate groups or even post on Facebook Marketplace saying that you buy houses.

Instagram is another great place where you can share photos of properties you’re working on or even quick tips for sellers. Hashtags like #WeBuyHouses can help people find you.

On LinkedIn, you can connect with real estate agents or other professionals who might know of a house for sale.

Sometimes agents have listings that aren’t selling because the house needs too many repairs or the seller is in a rush. This is where you can step in.

Let these agents know you’re a wholesaler and offer them a referral fee if they send you a deal. That way, you both win—they help their client, and you get a new lead without paying for marketing.

Just remember, it’s important to keep your word and follow through so you can build trust for the future.

A classic wholesaling method that costs almost nothing is called “Driving for Dollars.”

This just means driving around neighborhoods and looking for houses that look like they might need a new owner.

You’re looking for things like tall grass, peeling paint, or boarded-up windows—signs the house is being neglected.

Once you find a property like this, write down the address and reach out to the owner by knocking on the door or sending them a letter.

This might take some time, but it’s a great way to find leads without spending money.

Public records are another free tool you can use.

Many counties have websites where you can see things like tax liens, code violations, or foreclosure notices.

These are signs that the owner might be in trouble and looking to sell quickly.

Once you find a property like this, reach out to the owner and offer to help them by buying their house.

Don’t forget about local real estate meetups, either.

These events are often free or low-cost and give you a chance to meet investors, other wholesalers, or even property owners.

When you attend, focus on building relationships, not just asking for deals. Share what you know, offer help, and stay in touch with the people you meet. The more people know about you, the more chances you’ll have to find great deals.

Your personal network is another source of leads that doesn’t cost you anything.

Talk to your friends, family, and even coworkers about what you do. They might know someone who’s looking to sell a property or struggling to keep up with payments.

You’d be surprised how many opportunities come just from letting people know you’re in the business of buying houses.

Setting up a simple website can also help you look more professional without costing a lot of money.

You don’t need anything fancy. Just a basic site that explains who you are, what you do, and how sellers can contact you.

Platforms like WordPress or Wix make it easy to create a website on a budget.

Once your site is live, share it on your social media pages or put the link on your business cards.

Finally, offering free workshops or webinars can help you connect with potential sellers.

You could host a local workshop or an online event teaching homeowners how to avoid foreclosure or improve their property’s value.

This not only helps people but also positions you as someone they can trust. And when they’re ready to sell, you’ll be the first person they think of.

In the end, wholesaling real estate without a big marketing budget is totally doable.

By using free tools like social media, public records, and your personal network, you can find motivated sellers and close deals without spending much money.

The key is to be consistent, build relationships, and make the most of the resources you have.

Thanks for reading this week’s issue of the Business of Wholesaling. 

We’ll be back next week with more marketing & sales strategies, market insights, and other advice you can use to grow your wholesaling business. 

See you next week.

Team Business of Wholesaling